BASF FRACTAL FIELD

DESIGN STUDY

Design study for BASF’s employee theater, entrance hall in Ludwigs Hafen. A three-dimensional media installation depicts living structures, with a focus on dynamics, movement and transformation. The overriding idea of the concept study is the thematic relief of microspheres, macrospheres and living spheres as three-dimensional and arranged according to size. The work is inspired by shapes from the world of chemistry and macro-photos of BASF products.

SFA contibuted one design concept for the study. As well as the visualisation and composition (Entrance hall photos + 3D renderings) of all design proposals.

This project was realized during employment at checkpointmedia.

Type: Design study
Employer: checkpointmedia
Format: Image
Year: 2011

Concept Graphic Visualisation

www.basf.com

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